Men Invited to Join Women of Email™ Mentoring Program
Loren McDonald of IBM is First to Serve as WoE “MENtor”

Atlanta, GA —Women of Email™ announces it is expanding its mentoring program to include men in the email industry. “MENtors” who are approved for the program will be matched with a WoE member who has applied for a short-term mentorship upon the program’s relaunch later this quarter.

“Our male allies have been invaluable in leveraging their visibility and resources to bring attention to Women of Email and our mission,” said April Mullen, Women of Email Co-Founder and Treasurer, and board sponsor of the association’s mentoring program. “For those who would like to get more involved, we’re introducing a meaningful opportunity to work directly with our members to help accelerate their careers.”

“The week our association was founded, Loren McDonald extended a generous offer to mentor any woman who would benefit from his insights and experience,” said Jen Capstraw, President and Co-Founder of Women of Email. “Today I’m taking him up on that offer. Not only is Loren our first-ever WoE MENtor—he’s agreed to serve as my mentor.”

McDonald, Marketing Evangelist for IBM Watson Marketing, is among the best-known and most-beloved thought leaders in the email industry. He’s a natural match for up-and-comer Capstraw, who today accepted the Director of Strategic Insights and Evangelism role with San Francisco-based startup Iterable, an omnichannel growth marketing platform.

“I’ve been a huge fan and supporter of WoE since its inception and so I am humbled and honored to be the first MENtor for WoE,” said McDonald. “One of the most rewarding aspects of my more than 30 years in marketing has been the opportunity to coach and mentor other marketers. I look forward to helping WoE launch this exciting new program,” McDonald added.

The announcement was made today at Brightwave’s EiQ conference in Atlanta, Georgia, where Capstraw was a finalist for the first-ever Maverick Award. EiQ organizers have demonstrated tremendous support for WoE since its start, prioritizing gender balance among conference speakers and featuring WoE-curated panels that showcase diversity and email expertise. Brightwave also sponsored and hosted WoE’s largest meetup to date—last night’s ladies-only event brought more than 40 members and prospects together in Atlanta.

The online application for men interested in serving as WoE MENtors will go live in the coming weeks, along with the policies associated with the program. Men who wish to receive announcements related to the mentoring program may sign up for alerts at womenofemail.org/Contact. Association membership is a requirement for women who wish to apply for a mentorship, and mentees will have the opportunity to indicate any preferences for mentor gender. Women with professional ties to email marketing are invited to join the association at womenofemail.org/join-us.

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Women of Email™ is a 501(c)(3) nonprofit association that enables women in the email marketing niche to advance their careers through mentorship, speaking engagements, and peer support. Founded by Jen Capstraw of Iterable, Kristin Bond of Girl Scouts of the USA, April Mullen of Selligent Marketing Cloud, and Laura Atkins of Word to the Wise, Women of Email boasts 1,800+ members in more than 30 countries across six continents. Join us at womenofemail.org.

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