It’s that day of the year when nonprofits like Women of Email ask you to open your hearts and your wallets to accelerate them into the new year. But this Giving Tuesday, Women of Email isn’t soliciting donations.
Why? We’re in the thick of reorganizing from a 501(c)(3) nonprofit private foundation to a 501(c)(3) nonprofit public charity. It’s a tricky and unpredictable process, and it’s not in our best interest to accept sizable donations during this transition.
The purpose of this redesignation is to enable us to accept larger donations in 2021 and beyond. Women of Email will become eligible for corporate matching gifts, as well as donations from companies with stringent donation policies. And bigger donations will enable us to do so much more for our 5,000+ awesome members.
Since our founding, Women of Email has been a dues-free association. That means there are no barriers to membership—the folks who need us the most have full access to our community, programs, and events. While a dues-based model is the norm, and similar associations charge up to $400 per year for membership, Women of Email is committed to remaining free of charge to everyone who meets our membership criteria.
While we take pride in our accessibility, running on a shoestring budget has created many limitations for us. Most significantly, we have been unable to hire employees or contract with an association management company to take on day-to-day operations of our nonprofit. We’ve accomplished much with our scrappy band of volunteers since our founding in 2016, but not nearly as much as we could with a fulltime team, which is our ultimate goal.
We’re fortunate we have just enough money to keep us afloat until our redesignation is complete, thanks to the generous donations of our members and industry allies. Once our public charity status is secured, get ready for an exciting 2021! We will launch a Women of Email merch shop, build partnerships with the companies that best align with our mission, level up our member communications, and make meaningful improvements to existing programs.
So this Giving Tuesday, we encourage you to share your generosity with other worthy nonprofits. We’re sitting tight until 2021.
President & Co-Founder
Women of Email