Hello from the Editor!

01 Sep 2020 11:53 AM | Jennifer Cannon (Administrator)

Welcome to the official Women of Email blog! This resource aims to elevate the voices of women in our community, offer helpful resources to email marketers and give our members an additional opportunity to connect in a meaningful way.

My name Jennifer Cannon. For the majority of my career, I have worked for brands including three National Hockey League (NHL) teams and large technology companies that provide email marketing solutions. I have also spoken at events and written extensively on the topic of email for industry publications to educate marketers and leadership teams on the value of email marketing — and educating businesses on how to manage strategic email marketing programs that produce positive results.

As the former senior editor of MarTech Today and Marketing Land, I heavily focused on covering the email industry and developed the first Periodic Table of Email Marketing and Deliverability. I hope to share my own learnings from my 15-year journey with email marketing to inspire our wonderful community while sharing important industry updates and analyses, and sparking conversations around our industry’s best practices.

If you are interested in contributing to our community blog, please check out the pinned post in the Women of Email community explaining how to submit.  Tell us what strategies and tactics you have discovered, your good and bad experiences with email and how successful your program is (or isn’t). We look forward to hearing from you!

In email marketing solidarity,

Jennifer Cannon

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