Blog

  • 01 Sep 2020 11:53 AM | Jennifer Cannon

    Welcome to the official Women of Email blog! This resource aims to elevate the voices of women in our community, offer helpful resources to email marketers and give our members an additional opportunity to connect in a meaningful way.

    My name Jennifer Cannon. For the majority of my career, I have worked for brands including three National Hockey League (NHL) teams and large technology companies that provide email marketing solutions. I have also spoken at events and written extensively on the topic of email for industry publications to educate marketers and leadership teams on the value of email marketing — and educating businesses on how to manage strategic email marketing programs that produce positive results.

    As the former senior editor of MarTech Today and Marketing Land, I heavily focused on covering the email industry and developed the first Periodic Table of Email Marketing and Deliverability. I hope to share my own learnings from my 15-year journey with email marketing to inspire our wonderful community while sharing important industry updates and analyses, and sparking conversations around our industry’s best practices.

    If you are interested in contributing to our community blog, please check out the pinned post in the Women of Email community explaining how to submit.  Tell us what strategies and tactics you have discovered, your good and bad experiences with email and how successful your program is (or isn’t). We look forward to hearing from you!

    In email marketing solidarity, 

    Jennifer Cannon

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  • 24 Aug 2020 12:00 PM | Jennifer Cannon

    When we launched Women of Email in June 2016, we sought to bring women in our industry more visibility and opportunities in our beloved niche. We were tired of looking around at conferences and not seeing many women on stage even though industry research showed that our industry has an equal gender makeup. We got to work and we’ve largely addressed the conference issue in our four years with nearly every industry conference having gender parity and normalizing more women on stage.

    We’ve done other work too. We’ve mentored countless women, helped members get the raises and promotions they deserve through transparency on compensation and job specs. We’ve connected members via meetups all over the world and now regularly online, and we’ve been a powerful connector to women that needed to feel like they weren’t alone in issues that uniquely affect us. We did this while growing our association organically to more than 4,700 members on six continents. We’ve made progress happen and we’re really proud of that. 

    As a volunteer-only non-profit association, this was built on the hard work of the board and volunteers treating this as their side hustle with passion and fulfillment as payment. We’re excited today to announce the launch of the Women of Email blog to provide another outlet for members to showcase their work and to give them more visibility. Words are powerful and we’re thrilled that our members will now be able to use words to help our industry become better and smarter. We’re not just going to focus on email as a craft either. 

    We plan to use this medium to highlight where there’s still work to be done in our industry to achieve equality and fairness--not just for women overall, but also intersectional feminism through minorities, disabled, LGBTQ and other marginalized groups. We are excited to be an even stronger voice in our industry through launching this blog. 

    We couldn’t do this without the help of a member that will be dedicating her time to helping make this initiative a success. We are proud to announce our new Editor-in-Chief, Jennifer Cannon. Jennifer is an industry veteran with stints at Microsoft, Boston Bruins, and Salesforce, and most recently worked as a senior editor at Marketing Land and Martech Today. Her dual expertise as both an email geek and editor means we will be bringing you rich content that will help shape the narrative in our industry. We are so grateful to Jennifer for joining the Women of Email team and helping us grow even more through content. We truly could not have done this without her.

    We still have work to do and we’re steadily working hard to bring more of our vision to life this year. We have some other exciting announcements coming soon and can’t wait to share all the good news here with you. 

    Cheers from the Women of Email Board,

    Jen Capstraw
    April Mullen
    Kristin Bond
    Laura Atkins
    Aysha Zouain
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